One of the greatest ways that the internet has changed our lives is through ecommerce. Ecommerce refers to any business transaction that is conducted online. Even if you don’t personally do online shopping, chances are high that you use the internet to research and inform your buying decisions. If you do this, so do your potential customers – you need to nurture your digital presence for a sustainable business!
One of the most undercelebrated aspects of the internet is that it has levelled the playing field between the big companies and the smaller homegrown businesses. You no longer need a dedicated IT and marketing department to make a big impact on your target audience – you can achieve a sustainable business on even the smallest of budgets.
But where do you start? Your digital content (your website and social media channels) needs to actively work to promote your business, but this can be both overwhelming and intimidating; however, it doesn’t have to be.
Here are some hints and tips to help you get started on your brand’s online identity.